When the Humane Animal Welfare Society of Waukesha County (HAWS) asked if Sign Synergy could help them with refreshing their logo there was only one answer. ABSOLUTLEY!

HAWS is committed to providing a safe home for animals in need and educating the community on humane treatment of animals and awareness. As the organization rapidly expanded its reach, the need to advertise a new image became imminent.

Sign Synergy’s creative team carefully collaborated with HAWS directors on the new identity package. The key focus was to maintain brand recognition with its vast established support base while implementing new changes that represented the evolution of their mission.

The strategy for execution of the design called for a clean presence as the new image would be integrated into billboard advertisements, apparel and stationary. While retaining the original dark green and block style lettering, the design team introduced a yellow green and circular identity mark along with the call letters spaced apart for easy identification to new viewers.


Every now and then the prospect of work with very exciting concepts arise. Like the HAWS re-brand project we partnered with the Pewaukee Ski Club on the design and installation of their equipment trailer. This was a great opportunity for us to help them advertise their shows with a 30’ mobile billboard. Due to record setting rainfalls the club endured two seasons of restrictions that compromised the ability to hold their well renowned annual shows on Pewaukee Lake. Be sure to check out the clubs schedule of events.

Our company has always focused on quality design and advising client’s best interests when it comes to advertising their business. Another project we are extremely excited to be a part of is the inception of Cream City Yarn. The project scope called for logo design, business cards and dimensional outdoor signage. For the artisan crafters in our network you will definitely want to visit Cream City Yarn for supplies, classes and events.

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